Post by account_disabled on Mar 6, 2024 8:04:41 GMT
LinkedIn is one of the most effective social networks for establishing professional relationships and promoting a company's skills and solutions. Twitter, Facebook and Instagram are valuable tools for learning more about a potential customer's interests, but Linkedin is the only social platform that allows you to truly reach new prospects. Social selling activities on Linkedin are aimed at finding potential customers, connecting and building new relationships with them, with the aim of increasing B2B sales. In this article, we will see how to use Linkedin functions and create the foundation for the success of the sales process. How to sell thanks to social selling on Linkedin In the next lines, we will offer you some tips for making the best use of Linkedin for b2b sales , through the sharing of valuable content, interaction in groups that interest the target audience, personalization of connection requests and conversations, transforming them from virtual to real. Let's begin! 1. Share valuable content Content should be as interesting, engaging and relevant to your ideal customer as possible .
The goal is to share information that helps potential customers overcome Germany Phone Number important problems related to their professional activity. When current or potential customers find content that is interesting to their situation, they approach the company that distributed it; this helps build relationships of trust, preparing contacts for social selling activities on Linkedin. New Call-to-action 2. Follow the relevant audience's Linkedin groups In 2019, there were over 2 million active groups on Linkedin. By connecting to groups, you have the opportunity to expand your network, connecting to other participants, even without having contacts in common. Within groups, you can use the search function to filter members based on role, geographic location and sector, making it easier to find target customers. You shouldn't limit yourself exclusively to groups relating to your sector, it's a good idea to broaden your perspective, looking for those frequented by your ideal customers and in which you can become active participants. 3. Customize connection requests When sending connection requests to potential clients or people you don't know, it's best to include a specific message.
By sending a personalized request, you must communicate why the contact should add you to the network and, above all, you have the opportunity to stand out from other impersonal requests. To add a custom message, make sure to click the "add a note" button before sending the connection request. Here are some items you can include: a greeting using the person's name reciprocal links (if verified) shared groups (if verified) a content with which he interacted a detail of the profile that has remained imprinted 4. Keep the conversation going The personalized message, sent when requesting a connection, can be a starting point for starting a conversation . Once you connect with a prospect on LinkedIn, it's helpful to continue the conversation so you stay within their reach. You can also do this by commenting on a post or sharing content that the contact might be interested in.
The goal is to share information that helps potential customers overcome Germany Phone Number important problems related to their professional activity. When current or potential customers find content that is interesting to their situation, they approach the company that distributed it; this helps build relationships of trust, preparing contacts for social selling activities on Linkedin. New Call-to-action 2. Follow the relevant audience's Linkedin groups In 2019, there were over 2 million active groups on Linkedin. By connecting to groups, you have the opportunity to expand your network, connecting to other participants, even without having contacts in common. Within groups, you can use the search function to filter members based on role, geographic location and sector, making it easier to find target customers. You shouldn't limit yourself exclusively to groups relating to your sector, it's a good idea to broaden your perspective, looking for those frequented by your ideal customers and in which you can become active participants. 3. Customize connection requests When sending connection requests to potential clients or people you don't know, it's best to include a specific message.
By sending a personalized request, you must communicate why the contact should add you to the network and, above all, you have the opportunity to stand out from other impersonal requests. To add a custom message, make sure to click the "add a note" button before sending the connection request. Here are some items you can include: a greeting using the person's name reciprocal links (if verified) shared groups (if verified) a content with which he interacted a detail of the profile that has remained imprinted 4. Keep the conversation going The personalized message, sent when requesting a connection, can be a starting point for starting a conversation . Once you connect with a prospect on LinkedIn, it's helpful to continue the conversation so you stay within their reach. You can also do this by commenting on a post or sharing content that the contact might be interested in.