Post by account_disabled on Dec 4, 2023 6:49:30 GMT
At present, the word Digital Marketing (Digital Marketing) is no longer just a small department in business. As we have fully entered the digital era 5.0, the use of various tools in Digital Marketing will not only be about marketing to reach a large number of people (Mass) anymore, but will cover these things as well. Brand awareness (Awareness) Creating interactions (Engagement) Encouraging customers to consider (Consideration) Stimulating customers to make purchasing decisions (Making Decision) Stimulating purchases (Purchase) Stimulating repeat purchases (Repurchase) Long-term customer care (Retention) Stimulating word of mouth (Advocacy) When the work of the marketing department is from the beginning to the end When the number of jobs And the amount of data we have to deal with has grown exponentially. We need to have a helper, which is Marketing Technology. After the STEPS Academy team started learning Marketing Technology for a period of time.
Including information shared from Mr. Jittiphong Lertpradit, Corporate Marketing Department, Sansiri Public Company Phone Number List Limited and one of the founders of Marketing Tech Thailand, we noticed that Marketing Technology available in the market is diverse. both the purpose of use and its relevance to the work of each part of the organization That makes us see the benefits of sharing information, knowledge and understanding of Marketing Technology in order to apply it appropriately and with maximum efficiency. Today, STEPS Academy is honored by Mr. Jittiphong Lertpradit to share knowledge about Marketing Technology with all readers. I'll start with the first article, Marketing Technology 101. 1. What is marketing technology? Marketing technology is technology that includes tools and systems (Platform) developed for use in marketing activities (Marketing) both for easier management of marketing campaigns. Communicating with customers in more ways and more accurate measurement, etc. In some cases, we may see marketing technology being called "Martech.
![](http://mobilenumbers.me/wp-content/uploads/2023/11/dbtodata-Phone-Number-List-300x157.png)
Most of the tools called Martech have the following characteristics: Most of these Martech tools are tools in the form of services installed on the system or database of the service provider (Cloud Service), with only a small portion. Martech tools will be installed on the user's system. In such a way that users must take care of the system themselves (On-Premise). Cost of each tool There are various principles for collecting expenses according to the service provided. of each tool, such as costs calculated according to the number of users (Users), calculated according to the number of visits or visits (Traffic) Takes time to install the system (Deployment) faster than tools that are installed on the user's own system (On-Premise). It is designed to be ready to use. Every user in the system will be able to see the various tools (Feature) and the duties of each one (Function) as well. Some Martechs have been in the market for a long time, making them flexible. Various systems and tools can be improved to support various types of customers. Many Martech solutions have user-friendly interfaces for marketers. There is no need to rely too much on the IT department. Martech is a tool that requires long-term planning.
Including information shared from Mr. Jittiphong Lertpradit, Corporate Marketing Department, Sansiri Public Company Phone Number List Limited and one of the founders of Marketing Tech Thailand, we noticed that Marketing Technology available in the market is diverse. both the purpose of use and its relevance to the work of each part of the organization That makes us see the benefits of sharing information, knowledge and understanding of Marketing Technology in order to apply it appropriately and with maximum efficiency. Today, STEPS Academy is honored by Mr. Jittiphong Lertpradit to share knowledge about Marketing Technology with all readers. I'll start with the first article, Marketing Technology 101. 1. What is marketing technology? Marketing technology is technology that includes tools and systems (Platform) developed for use in marketing activities (Marketing) both for easier management of marketing campaigns. Communicating with customers in more ways and more accurate measurement, etc. In some cases, we may see marketing technology being called "Martech.
![](http://mobilenumbers.me/wp-content/uploads/2023/11/dbtodata-Phone-Number-List-300x157.png)
Most of the tools called Martech have the following characteristics: Most of these Martech tools are tools in the form of services installed on the system or database of the service provider (Cloud Service), with only a small portion. Martech tools will be installed on the user's system. In such a way that users must take care of the system themselves (On-Premise). Cost of each tool There are various principles for collecting expenses according to the service provided. of each tool, such as costs calculated according to the number of users (Users), calculated according to the number of visits or visits (Traffic) Takes time to install the system (Deployment) faster than tools that are installed on the user's own system (On-Premise). It is designed to be ready to use. Every user in the system will be able to see the various tools (Feature) and the duties of each one (Function) as well. Some Martechs have been in the market for a long time, making them flexible. Various systems and tools can be improved to support various types of customers. Many Martech solutions have user-friendly interfaces for marketers. There is no need to rely too much on the IT department. Martech is a tool that requires long-term planning.